Wix Stores · Supplier feed guide
How to import XML products into Wix Stores
Your supplier sends an XML link. Wix’s built-in product import uses its own CSV format, as described in the Wix product import guide. FeedPup connects the two, so you can review supplier products in plain language before they reach your store.
Connect a supplier feedNo raw XML editing. No code. English, German, French, Spanish and Greek.
Watch the walkthrough
Connect, review, and import.
See the complete Wix flow in the step-by-step video, then use the checklist below when you connect your own supplier.
The simple version
Can you upload an XML file to Wix?
Not as a product import. Wix’s Help Center says it is not possible to import your store from another platform using an XML file, and the built-in product import accepts only Wix’s own CSV template. That leaves two routes: convert the supplier XML into the Wix product CSV template yourself, or use an app that reads the supplier’s XML feed and writes products to Wix for you.
Turn a supplier XML feed into products you can review.
Supplier feeds do not all use the same field names or structure. When an import tool expects one fixed layout, a feed with different names for product title, price, stock or options can be hard to map. FeedPup reads the supplier feed, shows the product details it recognizes and lets you confirm where each field belongs.
You stay in control: check the suggested mapping, inspect the preview and try a small draft import before starting a full catalog import.
Fetch. Map. Sync.
Import a supplier XML feed into Wix in five steps
Get the feed link
Copy the XML feed URL from your supplier portal. If you cannot find it, ask the supplier for the product feed link and its update schedule.
Connect FeedPup to Wix
Open FeedPup from the Wix App Market, connect your Wix store and paste the supplier’s feed URL.
Review product fields
Check the examples FeedPup finds for product name, ID or SKU, price, stock, images and options. Confirm any field that needs your attention.
Preview products and variants
Check the parent product and its options, prices and stock. If the supplier uses separate rows for variants, confirm the grouping and option fields before continuing.
Test, then import
Try up to 100 products as hidden drafts. Review them in Wix, then choose whether to import the full catalog. On a supported paid plan, FeedPup can sync a supplier URL on its plan schedule. See how scheduled stock and price sync works.
Parent product + variants
Review the product family before import.
A supplier may represent color or size choices as variant rows. FeedPup groups rows when the feed provides a stable product-group field, then shows the parent product and individual variants in the preview. Map the option names and values clearly; review a warning if option details are missing.
- Black / Small SKU 1001-S
- Black / Medium SKU 1001-M
- Blue / Small SKU 1002-S
Common questions
Wix XML import questions.
Can I upload an XML file to Wix?
Not as a product import. Wix Stores imports products only from its own CSV template, and Wix says importing a store with an XML file is not possible. Convert the XML into the Wix CSV template, or use an app such as FeedPup that reads the supplier XML feed.
Is a supplier XML feed the same as a Wix RSS feed?
No. The Wix RSS feed is an XML file Wix publishes for your blog posts. A supplier XML product feed is a file or link your supplier publishes with products, prices and stock. FeedPup imports supplier product feeds, not RSS.
Can Wix import a supplier XML feed directly?
Wix Stores' built-in product import uses a Wix-formatted CSV file. FeedPup connects to a supplier XML feed and sends the reviewed product data to your Wix store through its Wix integration.
Do I need to understand XML or write code?
No. Copy the feed link your supplier provides, paste it into FeedPup, and review the product details and field matches in the app.
Will products be published immediately?
No. Review the mapping and preview first. You can test up to 100 products as hidden drafts before you choose a full import.
Can FeedPup keep prices and stock updated?
You can choose which product fields FeedPup syncs. Eligible plans include scheduled supplier-feed synchronization and price and stock rules.
What if my supplier feed has product variants?
FeedPup can group related variant rows under a parent product when the feed has a stable grouping field and the variant options are mapped. Review the product preview and any warnings before importing.
Ready to try your supplier feed?
Paste the link. Pup does the rest.
Review the fields and products before you import them into Wix.